Warner Audio Group announces the arrival of 300 Elektra Leisure — 3EE — a “supergroup of legendary, indie-spirited brands” led by chairman and CEO Kevin Liles.
The new frontline label group unites 300 Leisure, 300 Studios, Elektra Data, DTA Data, Fueled by Ramen, Low Place Audio, Community Intake, Roadrunner, Sparta, and YSL Information. Beneath the 3EE umbrella, 300 and Elektra will keep individual identities and cultures.
Rayna Bass and Selim Bouab will oversee 300 Entertainment as recently-appointed co-presidents. Mike Easterlin and Gregg Nadel continue serving as co-presidents of Elektra Amusement (formerly Elektra New music Team). A central hub of knowledge will be recognized for 3EE, bringing collectively the huge expertise and knowledge that spans the 300 and Elektra groups.
3EE unveils a new brand in addition to a mission assertion, “drawing on 3EE labels’ exclusive DNA and the new company’s one of a kind indie-important philosophy.” The mission assertion offers 3EE’s creative id as a family of labels driven by “the electrical power of folks, the electricity of assistance, and the ability of motion,” paired with the “mindset of an impartial and the muscle mass of a significant.”
“Every single model inside of 3EE was born as an independent, entrepreneurial label created up of tunes-enthusiasts who get pitfalls, split rules, and disrupt culture,” suggests 3EE Chairman and CEO Kevin Liles.
“The mission of 3EE is to reimagine our price proposition to artists and imaginative companions globally. We fuel the spirit of our labels’ identities via the generation of powerhouse manufacturer administration teams that span genres and cultures. Our people today are handpicked since they all dwell what they perform and appreciate what they do. Each label in the 3EE family members is pushed by a exceptional stage of check out and objective, and, at the same time, they all gain from our yrs of collective knowledge, knowledge, and impact. We contact this #BiggerFamilyBusiness.”
“From the day we walked in the doorway at 300, we’ve been on a mission to indication unique artists and nurture a brand name that stands out from the crowd,” said Bass and Bouab. “Mike, Gregg, and the Elektra group share our artist-very first philosophy, and the mixture of our firms makes an enjoyable, collaborative ecosystem exactly where artists throughout the musical spectrum can be just about anything and obtain every little thing.”
“From Elektra to Fueled by Ramen to Roadrunner and through our label loved ones, we’re defined not by a single one identification, but by a collective of exclusive manufacturers,” increase Easterlin and Nadel. “We’re quite enthusiastic to be becoming a member of forces with Kevin, Rayna, Selim, and the entire 300 team to create a enterprise that nurtures authentic artists, tunes, and visions from conception to world wide greatness.”