Burrell Communications Team, a revolutionary multicultural marketing communications agency, announced nowadays that Tuwisha ‘Wish’ Rogers-Simpson joins the company as Vice President of Brand Progress. In this position, Rogers-Simpson will manual the general alignment of Burrell’s business aims and model communications, though strengthening Burrell’s stance as a all over the world manufacturer.
A mission-pushed considered chief and strategist, Rogers-Simpson is properly-versed in devising a eyesight, location aims and making memorable campaigns that join with audiences. She is the founder of Would like Variable, a strategic romantic relationship and intent-driven internet marketing consulting organization that leverages impressive approach and built-in tactics, together with unique articles, partnership setting up and scheduling.
“As the agency seems toward the long run, we are energized about the addition of Would like to our gifted team of marketers and communicators,” mentioned Fay Fergusson, Co-CEO of Burrell. “Without a doubt, her practical experience and skills will lead to our agency continuing to trailblaze in authentically connecting with Black audiences.”
Previously, Rogers-Simpson held the posture of Vice President of Brand name and Partnerships at the Countrywide Museum of African American Tunes (NMAAM), where she led the marketing and branding initiatives for the museum, which included overseeing the fostering and improvement of the NMAAM community, and corporate and enjoyment relationships domestically and globally. She partnered with Fortune 500 brands these types of as Apple, Amazon, Nissan, Hallmark Mahogany, TMobile, AARP and RIAA, to name a few. In addition, she successfully opened and introduced the museum and curated just about $3 million in strategic partnerships, though garnering around 2.8 billion media impressions within the to start with year-and-a-fifty percent.
Prior to her tenure at the museum, Rogers-Simpson made and directed Strategic Partnerships at City A person, in which she oversaw breakthrough campaigns that received several sector awards. She has further experience functioning with leaders this sort of as Martin Luther King III and Dr. Randal Pinkett, the period four winner of TV’s “The Apprentice,” as perfectly as collaborating with industry giants and notables which include Steve Stoute, ESSENCE Communications, Bet networks, Eric Roberson, Quincy Jones Productions, NOBEL Women of all ages, Cedric the Entertainer and several additional.
“I am equally delighted and honored to have the opportunity to join Burrell at these an enjoyable time,” said Rogers-Simpson. “I glance forward to helping Burrell in standing out in the all over the world business arena and launching campaigns relevant to the existing social landscape that align with the brand’s voice, targets, and goals.”
Rogers-Simpson has a bachelor’s degree in promoting from William Paterson College and a master’s diploma in city research from Kean College. As a resident of Nashville, she is a notable and focused member of her local community who was recently named a 2022 Lady of Impact by the Nashville Small business Journal. Rogers-Simpson volunteers with the Town of Plainfield, the Rotary Club of Nashville, Leadership Audio, Delta Sigma Theta Sorority, Inc., the Memphis Songs Initiative, Next Harvest Food stuff Financial institution and ACM Variety Activity Drive.