Jessica Rivera has joined SoundCloud as its World SVP & Typical Manager, even though Maurice Slade has been named Head of Marketing at the enterprise.
The two hires will operate on SoundCloud’s initiatives to bolster the company’s Artist Partnerships offerings, which supplies methods created to “help equally emerging and set up artists navigate the industry at each individual phase of their journey”, states the enterprise.
Both equally will report specifically to SoundCloud President Eliah Seton, who took on the job in April 2021.
Rivera joins SoundCloud from the Nas co-founded music company Mass Enchantment, the place she has served as Standard Supervisor for just more than a year since signing up for the company in June 2021.
In advance of that, she served as Head of Artist Relations for YouTube’s West Coastline territory, in which she managed streaming written content and internet marketing campaigns and secured unique partnerships.
Rivera also expended about a 10 years at Common, exactly where she oversaw the East Coastline for Common Music Publishing and signed artist/songwriters Picture Dragons, Consider A DayTrip and Alex Da Kid.
She also signed Rihanna in the course of her time at EMI Publishing, prior to stints at Def Jam and Poor Boy Information.
Slade, in the meantime, arrives from Epic Data as SVP of Internet marketing, the place he played an significant position in the internet marketing and branding of artists this kind of as Travis Scott and 21 Savage, states SoundCloud.
Prior to his time at Epic, Slade was the Senior Director of Advertising and System at Jay-Z’s amusement business Roc Country.
In 2010, he established the enjoyment brand name Grits & Biscuits, which “celebrates the southern experience by way of urban music, cultural connections and nightlife moves in a down house environment”, claims SoundCloud.
“We are so very pleased to welcome Jessica and Maurice to the SoundCloud family members.”
Eliah Seton, explained: “We are so happy to welcome Jessica and Maurice to the SoundCloud family members to lead our attempts in doing work more closely with artists at the optimum degree.
“Each of them brings a sterling track record as two of the most nicely-linked and perfectly-respected resourceful leaders in tunes.
“As we get the job done towards furnishing a answer for artists at each stage of their occupations, we have management in Jessica and Maurice that will make SoundCloud an even far more appealing home for artists.”
“It’s an inspiring time to join SoundCloud as the crew accelerates the company’s groundbreaking artist partnerships small business.”
Slade added: “It’s an inspiring time to be part of SoundCloud as the crew accelerates the company’s groundbreaking artist partnerships small business.
“This enables us to deliver an priceless chance to artists by setting up personalized at-scale internet marketing and monetization applications, and our intention is to go on developing on these means to assist as lots of artists as achievable.”
“I’m thrilled to be signing up for a enterprise dedicated to evolving artist remedies and services.”
Jessica Rivera, extra: “Navigating the tunes market can be a challenging and nuanced method for artists, and SoundCloud is encouraging alter that with its artist partnerships giving.
“I’m fired up to be joining a company committed to evolving artist methods and companies although major the future generation of artists to a a lot more equitable foreseeable future.”
Rivera and Slade be part of a number of latest executive hires at SoundCloud.
On June 15, Twitch’s previous Head of Music Tracy Chan still left the video clip streaming platform to sign up for SoundCloud as its Senior Vice President of Creator.
At the time, Eliah Seton named Chan’s appointment “a recreation-switching addition to [the] management group at SoundCloud”.
On June 6, Jennifer Caserta was named SoundCloud’s Head of People, with a remit to encourage strategic people procedures at the corporation and control staff branding for SoundCloud’s international team.New music Business Around the globe