Peking Duk is the latest Aussie audio act to get on board with foods delivery companies.
The duo have become the faces of Uber Eats in the brand’s Eat Local campaign.
The marketing campaign will operate across out-of-property, road murals, social and expertise channels.
The band – created up of Reuben Designs and Adam Hyde – stated: “It’s this kind of an interesting prospect to spouse with Uber Eats on the Take in Nearby marketing campaign. Especially becoming in a position to attribute the most legendary local eats in Kensington and the encompassing parts – the position that built us who we are and where by we seriously knuckled down to go after songs.
“It’s been a tough time for eating places through the past handful of yrs, and now it’s time for us all to go support and rediscover what local eateries can present.”
Bec Nyst, normal manager of Uber Eats ANZ, included: “It’s been a difficult time for a lot of regionally-owned restaurant organizations, and to support guidance their recovery, we’re linking up with dining places in each condition and territory to promote them as a result of electronic campaigns and on the Uber Eats application.
“We are also partnering with area legends like Peking Duk to enable folks uncover a varied range of dining establishments in their neighbourhoods.”
The campaign was put with each other by Hi there Social, even though the hand-painted mural arrives from Apparition.
This is not Peking Duk’s very first food items-centered activation or marketing campaign.
In February, the band paired up with KFC to create the minimal version Peking Cluk burger as section of KFC’s Feastival function.
This is also not the to start with time foods supply conglomerates have called on neighborhood songs acts as element of their marketing initiatives.
Uber Eats itself has previously utilised the likes of Jimmy Barnes and John Farnham as section of its ‘Tonight, I’ll Be Eating’ campaign.
Rival Menulog, meanwhile, has used worldwide superstars such as Snoop Dogg and Katy Perry, as perfectly as community functions Baker Boy, Kirsten Salty, Spiller and Major Twisty.