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Music Critic Says Sales Do Not Determine True Popularity Of K-Pop Groups; Fans React

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Music Critic Says Sales Do Not Determine True Popularity Of K-Pop Groups; Fans React

A popular songs critic in South Korea has said neither album income nor streaming data encapsulate the true reputation of a K-pop act, declaring that the quantities are basically a result of bulk purchasing or streaming get-togethers.

BTS’ Label HYBE recorded around 10 million income in the to start with fifty percent of 2022, many thanks to the tracks from BTS, Seventeen, fromis_9, TXT, ENHYPEN and LE SSERAFIM.

But whilst the numbers seem to be extraordinary, previous editor-in-chief of new music critique magazine IZM, Jung Min-Jae, explained groups who market hundreds of thousands of albums are not just well-known among the South Korea’s normal public.

“I do not assume they replicate the normal public’s reaction in phrases of irrespective of whether the launch was popular and commonly listened to between the masses,” Jung, who is also a member of the Korean Tunes Awards’ assortment committee, explained in a new job interview with Korea JoongAng Day-to-day.

“A sizeable contribution to this is thanks to supporters buying in bulk… Let us say 10 enthusiasts each acquire 100 copies of an album. It does not suggest that 1,000 persons purchased that album,” the critic included.

At present, it is frequent to see K-pop teams outdoing each and every other with album profits, YouTube online video views and streaming knowledge. Nevertheless, the pop tradition critic belittled these quantities expressing the level of popularity of a K-pop keep track of is not measured by these types of metrics but by the response of the normal community to it. For instance, he mentioned a 2021 song by girl team Aespa, titled “Following Amount,” which turned a incredibly hot subject on social media for its strange lyrics and music framework.

The music critic also produced an examination of the world wide good results of BTS.

He claimed right before the Korean supergroup produced their English songs, their aged hits such as “DNA,” “ON” and “Boy with Luv” experienced also entered Billboard charts but dropped following a few of months. This usually means the songs built it to charts due to the fact of their loyal supporters and not the common listeners, Jung reported.

The reviews had been fulfilled with each applause and criticism on social media. Some people lauded Jung for his “bravery” in pointing out what was apparent in K-pop, even though other folks lambasted him for his observations.

“Who is this Jung Minjae and why do I agree with all the things he says below? I imagine he’s acquired steel balls from stating all of his viewpoints. I respect him for that,” one K-pop supporter commented.

Yet another just one agreed and said, “Every thing Jung Minjae stated in this short article! kpop does offer you some serious gems — songs, performances, songwriters — but in typical the hype is a big illusion propped up by fandoms and fans’ obsession with figures, not necessarily by excellent music. i say this as a kpop fan.”

On the other hand, a BTS supporter disagreed with his viewpoint on the septet.

“Jung Minjae, I have to disagree. BTS is the only boy group alongside BIGBANG to have numerous massive hits. BTS isn’t really like boy teams of now with very low digitals,” the individual tweeted.

In 2019, Jung warned that the Hallyu (Korean) wave may possibly die in 10 several years if enjoyment companies proceed to prioritize gain in excess of high-quality of material. 

Music Critic Says Sales Do Not Determine True Popularity Of K-Pop Groups; Fans React BTS poses at the carpet throughout arrivals ahead of iHeartRadio Jingle Ball live performance at The Forum, in Inglewood, California, U.S., December 3, 2021. Photo: Reuters / MARIO ANZUONI

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