29/01/2023

Music Database

Accomplished Music Database

Warner Music Hires Alex Young as Head of Domestic Artist Marketing

3 min read
Warner Music Hires Alex Young as Head of Domestic Artist Marketing

Alex Younger has joined Warner Tunes Australia as head of domestic artist marketing and advertising.

She is changing Cathy Oates who is departing to concentration on her management organization, Initial Issues, in Brisbane.

Young joins soon after six several years at Dew System, where by she was most recently common manager. All through her time at Dew System, she assisted produce the careers of Tkay Maidza, Mallrat and Eves Karydas, and worked on the local campaigns of worldwide functions which include London Grammar, Mumford and Sons, and Sam Fender.

In addition to recruiting Younger, WMA has extra Charlotte Kindred as senior internet marketing and artist improvement for domestic artists, Josie-Anne Trudel Archambault as the new innovative projects producer, and Thomas Bleach as a publicist.

All the new recruits feed into the workforce of Chris Erskine, who is senior VP of marketing and advertising and promotions.

The important appointments continue on president Dan Rosen’s mission to shake up the firm, which in July final 12 months observed the departure of lengthy-serving SVP of promotions and publicity, Billy MacLeod, the merging of the advertising and marketing and publicity departments, and the coming collectively of professional with model and sync.

A several weeks afterwards, Rosen introduced Erskine’s new role.

On even more bolstering the internet marketing and publicity groups in 2022, Rosen stated: “I’m definitely psyched to welcome Alex to Warner Music Australia. Our WMA staff is focused on our mission to consider our Australian artists’ songs to the world-wide phase. We are lucky to have a passionate music person in Alex be a part of our remarkable workforce who are all fiercely committed, imaginative folks to continue to champion each individual one of our domestic artists.”

Younger mentioned she simply cannot wait to be component of the workforce.

“I am thrilled to be signing up for the group at Warner Songs Australia, I’m a big fan of the nearby roster,” she said. “I’m so thrilled by the new energy within just the organisation and its solid commitment to creating expertise globally.”

Kindred, in the meantime, joins as senior marketing and advertising and artist advancement strategist immediately after possessing labored for Common Tunes and Columbia Information in London where by she spearheaded the global strategies for Aurora, The Lumineers and Jacob Collier. She said she’s excited to be moving home to Australia and implementing her many years of knowledge to rising the occupations of regional WMA artists.

Fellow new starter Trudel Archambault, the new imaginative projects director, commenced her career in artist management and has subsequently educated in graphic design and style.

And Bleach joins the publicity and communications workforce on a paternity depart contract as a publicist. He has penned for numerous audio marketplace publications – including TMN – as properly as functioning for independent PR enterprise Favourable Feedback in Brisbane.

WMA also declared that Mohamed Komba has expanded his romance with the significant as an A&R expert.

Mohamed Komba A&R at Warner Music Australia

He initial joined WMA in 2021 and has worked as an artist, label owner, producer, author, engineer and mentor. In his expanded role, he will perform with Paul Harris, senior VP of A&R Australasia.

WMA’s roster includes Ben Lee, Jessica Mauboy, Electrical Fields, Alex the Astronaut, Budjerah and Boy Soda.

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